Change, Business and Technology

Geeks and Suits



Back to the Future.
Nation's Business, January 1999. 
Memorable moments can be stored for the future with Jeff McCarty's time-capsules. Profile and small business story. 

Advertising Joins Journey of the Soul.
American Demographics, June 1997.
Increasing book sales demonstrate an increasing interest in religion, as well as the emerging experimentation of America's religious beliefs. Some advertisers now try to connect with the spiritual values of a market. But such appeals can desecrate a bond of trust with the consumer. The lesson may well be -- advertiser be wary. 

News and Information Gathering on a Shoestring Budget 
Ragan's Interactive Public Relations, April 1996.
On the Internet you'll find all the news you need to know, and then some. Like an avalanche or two. The trick is filtering the good stuff from the rest without sifting through mountains of useless junk. 

Annual Reports Online
Ragan's Webmaster Report, April, May 1996.
The creative and content-rich material of annual reports are a natural for cyberspace.  Here a few things to consider before hitting the cyberdust with your annual report. 

Spriritual and Religious Publishing Increase.
Freelance Success, Feb. 1996.
Boomers are not the only engine driving the trend. Also at work is an increased interest in spirituality, both as part of an ongoing redefinition of religion, and as part of a growing interest in New Age philosophy. 

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